What You Need to Know About Game Monetization With Reward Video Ads
It'southward nearly incommunicable to talk nigh mobile ad monetization and not mention rewarded video ads in mobile games.
Rewarded videos are often used for monetization purposes every bit they enhance user experience, drive date, and boost retention (if properly implemented). Even the most casual gamers volition seek out a brusk video in hopes of earning an extra life, spin, or a few gold coins.
Detect the chief advantages of rewarded video ads; learn tips, strategies, and all-time practices when using them, and explore which options you have to integrate into mobile games & non-gaming apps.
Summary:
- Advantages of Rewarded Video Ads in mobile games
- Integrating Rewarded Video Ads in Mobile Games
- Integrating Rewarded Video Ads in Non-Gaming Apps
- vii Tips to Integrate Rewarded Video Ads in your Apps & Games
- [Video] Effective Strategies for Rewarded Video Ads in Mobile Games
- Top 3 Best Practices for Successful Rewarded Video Ads
- Time to integrate Rewarded Video Ads in your Mobile Games!
Advantages of Rewarded Video Ads in Mobile Games
Rewarded Video Ads in mobile games are not just a fancy tendency anymore. They are the dream ad format for everyone.
The premise behind rewarded videos is simple. As the name implies, the popular mobile advertising format rewards users with in-app currency or some other high-value characteristic in exchange for viewing a video ad.
According to Amelia Zins, Product Marketing Manager at Facebook, mobile game players are most loyal to Rewarded Video compared to other ad types.
It's the easiest mode to attract and retain users eager to stay in the game. They are an essential part of short and long-term user retention.
They are the favorite of everyone:
- Mobile players get to cull an engaging ad that comes with a reward.
- Indie developers take more tools and resources to integrate rewarded ads into their games. It has never been easier to increase your ARPU with them.
- Publishers also utilise them to increase their revenue (every bit this format has the highest eCPMs) and cross-promote other games in their portfolio.
- And advertisers get positive ROI and more pregnant exposure for their brands.
The eCPM's of rewarded video ads accept been non-terminate growing for the last years.
Our latest Performance Index analyzes rewarded video format in iii regions USA, Western Europe, and Eastern Europe. Rewarded videos' eCPM continues to abound non-stop. And if y'all want to know the latest market trends and shifts, yous tin can check our Mobile eCPM study. We update it every quarter of the year!
Rewarded Video Ads in Mobile Games
Since information technology'southward an integral role of the app'south success, the first tip for developers is to think through where rewarded videos would naturally fit at an early on stage of designing the game.
Rewarded videos shouldn't feel like an interruption or an obstacle in the game. If you incorporate rewarded videos to look similar a logical sequence in the game, yous volition receive a positive response from your users.
The reward offered for watching the video should be firmly connected to the user'south goals in the game and be valuable to them.
Practiced Instance of Rewarded Video Ads in Mobile Games:
After watching a rewarded video advertisement unit, users should get slight benefits: more time to complete a game task, larn in-game currency, get a second take a chance after failing a level, etc.
Let'due south take a look at how Archero handles rewarded videos:
Players demand free energy, a currency re-chargeable over time, to progress in the game,.
Alternatively, when a player is out of energy and dies, they receive an option to watch a video or several videos in a row to become enough energy to proceed playing.
Bad Example of Rewarded Video Ads in Mobile Games:
If your players demand hundreds of coins to buy a necessary gaming unit to keep the game, don't just offer a unmarried coin. This will render your rewarded video ads useless.
The quality of the advantage should be more than important than its quantity.
Rewarded Video Ads in Non-Gaming Apps
Do non-gaming apps even need rewarded videos?
Mobile app developers should consider integrating rewarded video ads too. The format has so much potential outside of games and can heave ad revenue for apps that primarily rely on subscriptions or in-app purchases.
Since rewarded videos are in an opt-in scenario, there is a high probability that a user would detect this advert format a positive reinforcement.
An first-class example of rewarded videos in a non-gaming app is the popular gay social networking app Grindr. Unless users pay for a subscription, the number of profiles they can meet is limited. Later on watching a rewarded video, free users unlock more profiles and chat with more people.
In full general, giving users a sample of paid gated content within an app is perfect for rewarded videos. It also helps increase the likelihood of the user making a purchase. Notwithstanding, as with gaming apps, you have to maintain a rest — the value exchange should be reasonable for users.
vii Tips to Integrate Rewarded Video Ads in your Apps & Games
Every app is unique. Still, rewarded video ads tin can fit into most of them.
We have created a summary of what we see equally best practices for rewarded video ads within the infinite of 1 app.
ane. Provide real value for the user
Brand sure your rewarded videos provide real value to the user. In exchange for watching a rewarded video, the user should get enough of a reward to keep using an app.
2. If they don't fit, don't force them
Tweak your in-game features so you tin offer rewarded ads more gently. Identify your ad units organically inside your game. Use rewarded video ads when a player loses or dies in a game, or reaches gated content.
3. Standalone Rewarded Video Ads
Consider offering several rewarded videos outside of gameplay or the core game. Let your users spotter your rewarded ads voluntarily, and don't always attach them to your game's core features. It volition likely help increment your user retention. Some apps identify a television receiver icon in the app menu or map for additional rewards.
4. Add other Ad Formats to avoid fatigue
Despite its allure, rewarded videos can exist repetitive. Adding other ad formats like banners or interstitials helps create diversity. eCPMs on banners are stable, and users are used to them and don't find them disruptive anymore.
5. Optimize & Iterate your Ad Placements
You can identify banners on app pages that deal with settings, volume, app shop, etc. Those are the spaces where users do not feel agitated to decide or get frustrated because they are interrupted while taking important actions.
6. Deliver relevant & quality Ads
Reduce the frequency of your other non-rewarded ads and work with ad networks or DSPs that choose to work with trustworthy brands. Banners definitely should non exist abundant. They work amend when are uncomplicated and tin exist quickly closed.
7. Don't exist too punitive
Most chiefly, call up that ads are a mode for users to proceed enjoying your app for free and to support in-app purchase incentives. They are not meant to bombard users for the sake of advertisement view stats.
Constructive Strategies for Rewarded Video Ads in Mobile Games (Video)
In a recent webinar, here at Appodeal, nosotros take explored some of the virtually effective strategies for using rewarded video ads in mobile gaming.
Natalie Portier (Appodeal's Evangelist), and Gaetan Pauchet (Appodeal'southward Account Strategist Lead), chat with Alex Ariestov (founder of Heather gLade) about the success he has seen using rewarded videos to monetize two popular mobile games, Zero to Hero (iOS | Android) and Billionaire Simulator (iOS | Android).
During the give-and-take, Alex outlines some of the strategies when successfully integrating rewarded video ads:
- Principles to understand how players chronicle to your mobile game.
- Indie developers should focus on user experience and retention to increase the value of the rewarded videos they evangelize.
- How to offer a Reward Video Ad that is tied to the core game mechanics and, at the same time, incentives players to keep users retained.
- Steps to choose the location of rewarded video ads according to your user behavior.
- Things that every indie programmer should never forget when testing and optimizing their Rewarded Video Ad results (to calibration user engagement).
Top three All-time Practices for Successful Rewarded Video Ads
Many game developers often feel that their games don't take the correct monetization model, the ideal game genre, or the specific cadre mechanics to comprise rewarded video ads in their mobile games.
Other indie developers invest the fourth dimension and energy to build a great game but sprinkle on ads every bit an afterthought.
What'south the all-time style to utilise video ads finer without harming retentivity? Below are some best practices and examples of using rewarded video ads to accomplish the greatest effect.
Rewarded Ads to overcome Difficulty Peaks
Show a quick video right after your game first increases in difficulty, spurring gameplay with an extra life or other valuable feature.
Check how many times the user has attempted to complete a level or a stage. Create triggers for these cases. If things are getting besides hard for your players, requite them an extra helping hand by offer them rewarded video ads.
By that aforementioned token, you can also display rewarded videos every few levels to increase retention.
Don't brand your rewarded ads as well foreseeable
Give your players what they want, only only and so often.
Brandish them occasionally to go along them guessing and integrate them with the energy mechanics of your game if applicable.
Over-showing rewarded videos get boring and anticipated. It eliminates the surprise factor and decreases the value of your reward.
Segment your players and personalize their advertising experience
It isn't plenty to advantage every player the same style.
To heighten user experience and increase revenue, target your players and add together personalization with Appodeal Segments.
Segments allow you lot to carve up users into targeted groups so that you can alter the frequency and blazon of reward given.
You might find it most beneficial to monetize non-paying users. Show ads 5 minutes after launch rather than after 2 minutes. With Segments, you take the freedom to experiment and refine your strategy.
Summary: Time to integrate Rewarded Video Ads in your Mobile Games!
If y'all're looking for a new mode to integrate ad formats into your apps, check the Appodeal Growth Platform. Optimize your advertizement waterfalls from over 70+ ad networks through the most efficient ad mediation in the marketplace.
From the same Appodeal growth platform you'll have access to plenty of tools. From features & services focused on helping indie developers and publishers self-launch your games. Accept advantage of the most advanced demand control eye, user segmentation tools, A/B testing, cantankerous-promotion, and everything your apps need. We'll ensure yous always get the max eCPMs from your ad units.
To learn more about the incomes & eCPMs generated past rewarded videos ads (and other ad formats), we take prepared for you a comprehensive Mobile eCPM Report that we update every quarter.
Check also our most recent Operation Index. Our comprehensive report will provide you insights about acme-earning mobile ad networks, advertizing exchanges, and DSPs. Along with each category, you will find the eCPM over time and the average eCPM of each land globally. The eCPM trends of mobile advertisement formats are on both iOS and Android devices.
Source: https://appodeal.com/blog/rewarded-video-ads-in-mobile-games/
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